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Company Profile |
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Scrabble Entertainment was formed in November 2007. Scrabble being India’s first
and only
2K DCI Compliant Cinema deployment entity aims to convert every multiplex in the
country to the 2K Digital Cinema Platform. The company has already contracted with
the leading Exhibitors, Producers & Distributors in India to facilitate this
conversion.
Scrabble will act as an intermediary between content providers including major studios
and independent distributors, and the exhibitor. Under a Virtual Print Fee
(VPF) business model, Scrabble will finance the exhibitors transition to digital
by collecting a negotiated “virtual print fee” from movie distributors & producers.
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Company Vision |
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To provide a Digital Platform to Indian and Hollywood Studios that will help them
maximize revenues by providing a much wider day and date release and flexibility
in show placement at a reasonable cost.
This Digital Platform will also help Hollywood Studios release 3 D Films in India,
it will help to reduce the effects of piracy on Indian Entertainment Sector (Estimated
loss USD 4 Billions Per Year) Source: US India Business Council (USIBIC). Scrabble
intends to convert all the Multiplex Screens to DCI compliant Digital Screens which
will enable exhibitors to showcase alternate content and maximize revenues with
a flexible advertisement model.
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Mission Statement |
Enhance viewing experience by bringing the Digital revolution with 2K DCI compliant technology and change the face of cinema exhibition on a global platform. |
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CEO's Message |
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Profile: Ranjit Thakur |
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On Graduating in 1996 from Mumbai University he immediately entered the family business
of professional audio. Within a short span, Ranjit Thakur branched out and single
handedly started the Cinema Division for MRH Digital Systems. Over these years,
the company emerged as the leading System Integrator for Cinema Design, Projection
Sound Systems in the country with over 60% Market Share amongst all Multiplexes
in India. Under Ranjit's management, the strength of MRH Cinema Division grew from
3 to 120 employees and 4 branch offices creating a pan India presence. His strong
working relationships with the exhibitors, management skills and a solid technology
background of cinema systems made him the most suitable candidate to head the rollout
of Scrabble Entertainment. |
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